Fontys Rock Academy

Kickoff

When the project started, my group got assigned to the Rap Cypher team after pitching my top choices. From there, I jumped straight into figuring out the visual vibe. We met with two of the rappers to understand what they wanted and gave them a tour of the video lab so they knew the space they’d be performing in.
Right after that, I started shaping the visual direction: early storyboards, experimenting with camera choreography, and building mood, tone, and style-boards. That helped me lock in the feeling I wanted the video to have and gave me a solid creative baseline for the rest of the project.

Results

Process

After filming wrapped, I focused on color grading and helped finalize the edit for the stakeholder presentation. Seeing the full piece come together, especially after dealing with all the technical chaos, was super rewarding.

The project even got featured by Studio040, which made the whole experience feel legit. With the final video locked, I feel confident in how much I grew in visual design, production planning, and adapting on the fly.

Throughout the project, I focused on shaping the visual identity and supporting the production workflow. I created the first promo poster, refined it after feedback, and redesigned it with a noble-themed illustration so it matched our Colosseum concept.
During our days in the video lab, I tested shots with the RED camera, played around with lighting setups, and checked which angles actually worked on-set. Getting direct feedback from Jan, Dirk, and Josh really helped me fine-tune the visual style.
For the test shoot and final footage, I worked fully in DaVinci Resolve. Learning how to handle the RAW RED files, syncing everything, and experimenting with color grading to find a look that matched our mood boards.
I also stepped in during a last-minute issue with the rappers’ outfits, helping make sure we stuck to the toga concept so the final visuals stayed consistent with our original idea.